Jason Snell, on Apple rebranding the iTunes Podcasts Directory to “Apple Podcasts”:
Looking at the larger picture, though, I have to assume that this is one part of a long, inexorable de-branding of iTunes. It proved to be a brand that was capable of having all sorts of non-tune-related things stuffed inside of it, but it was always an awkward fit and at some point it needed to be addressed.
The bigger question is what happens on the desktop, especially the Mac. Will the iTunes app finally be replaced? I discussed the long, painful history of iTunes with Allen Pike on the Úll Radio podcast this week in Ireland, and it couldn’t have been more clear to both of us that Apple needs to rethink the entire thing. But the question is, does Apple have the will to allocate the resources to create new Music, TV, and Podcast apps for macOS?
The end of iTunes is inevitable, but why is it taking Apple so long to begin the process of unbundling its features into standalone apps?
This type of question seems to be cropping up a lot lately.