Steven Aquino:

For as much as video has eluded me, there’s no denying Clips is fun to use. There’s a playfulness about it that makes me want to open the app and explore its depths. Clips is well-polished (more on the UI later) and more obvious (to me) than something like Snapchat. Whereas Snapchat’s features and layout feel completely alien to me, Clips has a decidedly straightforward feel to it that I grok instantly. This isn’t to say the interface is perfect, but that I feel more or less comfortable with Clips is a critical aspect of why the app has appeal. I’m drawn to it because it’s approachable.

My wife and I spent this past weekend visiting family in Pennsylvania. During our trip, we shot a lot of video with the Clips app. We made silly five second joke videos, one minute videos documenting our afternoon playing miniature golf, and everything in between. My admiration for this app has not subsided since I first launched it ten days ago — Clips is fantastic.