Beme is interesting to me because there hasn’t ever been anything like it. The design is nothing but unintuitive — I had no idea how to start recording until I watched the launch video on YouTube — but it encourages users to share their unfiltered self.

One of the reason’s I’ve avoided joining Facebook (aside from their casual attitude towards user privacy) is that I find the site incredibly depressing. Facebook allows users to depict their life as exciting and fun-filled. It’s just pictures of vacations, outdoor events, and get-togethers— all things I rarely do. People only share the good stuff and I feel as though that part of my life is infrequent compared to what I see from my friends on most social networks.

Beme is able to avoid this problem by not giving users the opportunity to record multiple takes and only share the best one. There’s no editing and no way of filtering out the cruft. It’s the real you — the good, the bad, and everything in between.

Also, if you’re interested in the app and need an unlock code, just let me know.