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Tag Archive for ‘Tumblr’

Migrating Tumblr to Run on WordPress ➝

From our announcement page:

Running Tumblr on WordPress will make it easier to share our work across platforms. We can build something once and bring it to both WordPress and Tumblr. We can run Tumblr on the rock-solid infrastructure behind WordPress.com. Tumblr will benefit from the collective effort that goes into the open source WordPress project. And WordPress will benefit from the tools and creativity we invest into Tumblr and contribute back to WordPress.

This won’t be easy. Tumblr hosts over half a billion blogs. We’re talking about one of the largest technical migrations in internet history. Some people think it’s impossible. But we say, “challenge accepted.”

Although I’m not on the team that’s working on this project, I’m excited about what it will mean for the future of Tumblr and WordPress.

➝ Source: automattic.com

Tumblr to Add Support for ActivityPub ➝

Sarah Perez, writing for TechCrunch:

Tumblr will add support for ActivityPub, the open, decentralized social networking protocol that today is powering social networking software like Twitter alternative Mastodon, the Instagram-like Pixelfed, video streaming service PeerTube, and others. The news was revealed in response to a Twitter user’s complaint about Mastodon’s complexities. Automattic CEO Matt Mullenweg — whose company acquired Tumblr from Verizon in 2019 — suggested the user “come to Tumblr” as the site would soon “add activitypub for interconnect.”

The folks at Flickr are considering it, too.

ActivityPub presents an opportunity for us to have the social web I’ve always wanted — you pick and choose the type of social networks you want to use — whether that be a focus on photos, video, short messages, general purpose, etc. — and mix and match them as you please. And all of it would be tied together by a common protocol.

If I want to share short messages and photos, I can use Mastodon and Pixelfed. If you would rather publish video and have a more general purpose social experience, you can use PeerTube and Tumblr. And we can follow the components of our social lives through the interface that we prefer.

It’s exciting.

➝ Source: techcrunch.com

Tumblr to Introduce Ad Platform ➝

From the Tumblr Staff weblog:

On Thursday, we’re going to introduce ads on Tumblrs, so that later this year people can start making money from their blogs.

Tumblr is a place where brilliant, creative, funny, impossible people shape culture. Some of you have even turned your passions into jobs: book deals, music careers, paid gigs with the Creatrs program. Now, (soon!) that opportunity will be available to any eligible Tumblr—poet, musician, fan artist, and misfit weirdo memelord alike.

It’s fascinating that a service as old as Tumblr has gone this long without an advertising platform. The service is nearly ten years old and features one of the most vibrant communities on the Internet. I would have expected something like this shortly after their acquisition by Yahoo in 2013. But here we are, three years later, and it’s just now launching.

The Internet Is Awful ➝

A recently created Tumblr by John Degraft-Johnson that showcases how slow to load many popular websites are. He’s currently reviewing every website in the Alexa top 50 alongside some notable tech sites. It’s just incredible how many of these homepages weigh-in at over 10MB.

(Via Nick Heer.)

Yahoo Reorganization May End Tumblr’s Run as an Independent Unit ➝

It was only a matter of time.

Yahoo Board Approves $1.1 Billion Deal to Acquire Tumblr ➝

Kara Swisher writing for All Things Digital:

According to numerous sources, Mayer determined quickly in her research that the fast-growing content site, turbocharged by mountains of user-generated content, was just the kind of property that Yahoo needed to make it both “cool” and relevant to new audiences.

These are the kind of acquisitions that Yahoo needs to make if that’s the path they choose to go down in their quest to become relevant again.