Yahoo Board Approves $1.1 Billion Deal to Acquire Tumblr ➝

Kara Swisher writing for All Things Digital:

According to numerous sources, Mayer determined quickly in her research that the fast-growing content site, turbocharged by mountains of user-generated content, was just the kind of property that Yahoo needed to make it both “cool” and relevant to new audiences.

These are the kind of acquisitions that Yahoo needs to make if that’s the path they choose to go down in their quest to become relevant again.

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