Nicolas Vega, writing for the New York Post:
That’s when Google approached Facebook about abandoning header bidding. In exchange, Google allegedly lowered Facebook’s transaction fees to between 5 and 10 percent, well below the 20 percent it charged others.
Facebook was also able to send its bids directly to Google’s ads server, rather than through an exchange, according to the report.
The search giant also kept Facebook abreast of which ad opportunities were the result of bot activity, helping the social network avoid wasting its money on useless impressions. Google denied the same information to other auction participants, the report said.
This is a good example of why splitting up a company like Facebook wouldn’t accomplish anything. We need to stop using their services and make them irrelevant.