Mike Becky

Siri Leadership Has Officially Moved From Eddy Cue to Craig Federighi ➝

Joe Rossignol, writing for MacRumors:

Apple has updated its executive leadership page to acknowledge that software engineering chief Craig Federighi now officially oversees development of Siri. The responsibility previously belonged to Apple’s services chief Eddy Cue.

I don’t want to jump to conclusions, but I’m starting to question Eddy Cue’s effectiveness. He loses the App Store to Phil Schiller in 2015, which has since seen several major improvements — a complete redesign in iOS 11, subscription pricing for non-media apps, and so on. More recently, there have been rumors of Apple having difficulty in securing deals with media companies, which is Eddy Cue’s responsibility. And now Craig Federighi is taking over Siri.

Maybe Cue just had too much on his plate. And it’s not like I expect Apple to give him the Scott Forstall treatment. But the September 12 event would be a good time for a slam-dunk product from one of his departments.