Chrome Will Begin Pausing Flash Ads by Default ➝

Sarah Perez, writing for TechCrunch:

According to a new post on Google+, the company says that, starting on September 1st, Chrome will begin to pause many Flash ads by default in order to improve performance for its users. This change was first announced in June, and initially rolled out to the beta version of the Chrome desktop web browser.

Ad blocking features, just like pop-up blockers, will eventually become ubiquitous in web browsers. There’s no point in fighting it, it’s time to find other ways to monetize.