Apple is Nintendo’s New Rival ➝

Leo Lewis reporting for the London Times:

Satoru Iwata, the Nintendo president, is understood to have told his senior executives recently to regard the battle with Sony as a victory already won and to treat Apple, and its iPhone and iPad devices, as the “enemy of the future”.

Apple has been marketing the iPod touch as a gaming device for quite some time. The Nintendo DS, which has been incredibly popular with younger kids, seems to be taking a back seat to the iPhone and iPod touch. All of the teenage and younger children that I know personally have told me they’d much rather have an iPod touch than a Nintendo DS.

As of March 31, 2010 Nintendo has sold over 128.9 million DSs. And according to Apple’s most recent numbers, they’ve sold over 85 million iPhone OS devices. So based on anecdotal evidence, while Nintendo may have more units in the hands of customers, Apple has stolen the market mindshare.