Tag Archive for ‘Shalini Ramachandran’

Hulu Is Developing a Cable-Style Online TV Service ➝

Joe Flint and Shalini Ramachandran, reporting for The Wall Street Journal:

Hulu is developing a subscription service that would stream feeds of popular broadcast and cable TV channels, people familiar with the plans said, a move that would make the company a competitor to traditional pay-TV providers and other new digital entrants. […]

The company hopes to launch the new cable TV-style online service in the first quarter of 2017, the people said. Walt Disney Co. and 21st Century Fox, which are co-owners of Hulu, are near agreements to license many of their channels for the platform.

Hulu Explores Adding Ad-Free Option to Its Service ➝

Mike Shields and Shalini Ramachandran, reporting for the Wall Street Journal:

Rivals Netflix and Amazon.com Inc.’s Prime Instant Video, meanwhile, have highlighted the fact that they don’t show ads as a key selling point to consumers. Offering an ad-free tier would signal that Hulu recognizes how popular that approach is with many consumers.

Hulu’s code name for the project is “NOAH,” which stands for “No Ads Hulu,” the people familiar with the matter said. One of the people said the ad-free option could launch as early as this fall and be priced at around $12 to $14 a month.

I think I’d more seriously consider adding a Hulu subscription to my monthly entertainment expenses if the service didn’t include ads. I just don’t have time for advertising that’s unskippable and wastes my time.