Tag Archive for ‘Galaxy Gear’

Matt Drance on the Galaxy Gear Commercial ➝

From his Apple Outsider weblog:

The Galaxy Gear ad, and the Galaxy Gear itself, convey none of this. The ad primes us with decades of fantastic expectations — expectations which just about any review of the product you can find will tell you have not been met. It also implicitly, and very ironically, shows just how lacking in vision the product itself is. The iPhone ad says, “We’re starting over.” The Gear ad says, “We tried to make that exact thing you’ve seen on TV all these years.”

It’s all been done before, and it hasn’t been done very well this time.