Tag Archive for ‘Brian X. Chen’

On Apple Watch Development Hesitation ➝

Jason Snell, regarding Brian X. Chen and Vindu Goel’s piece on developer interest in Apple Watch:

This is a story about developers trying to figure out if they want to be on a new platform, and if they do, how best to accomplish that. Unfortunately, Chen and Goel’s story makes it seem like the development community is just holding its breath waiting to see if Apple’s selling watches, while users are similarly waiting to see if their favorite apps from their phones run on the watch before buying.

It’s still early days. There’s plenty of time for developers to build apps for the platform before we need to start worrying about it. And remember, apps developed with the native SDK won’t be available until this fall and many applications shouldn’t have Apple Watch counterparts because it’ll make for a crummy experience.

NYT: Apple Pay Rewards Program Planned ➝

Mike Isaac and Brian X. Chen, reporting for The New York Times:

Apple is preparing to announce details about enhancements to Apple Pay at its software conference next month. Those include a rewards program for the mobile wallet service, said two people briefed on the product.

The logical next step for all payment platforms.

No Apple TV Next Week ➝

Brian X. Chen, writing for the New York Times:

Yet one much ballyhooed device will be absent from the conference: a new Apple TV, Apple’s set-top box for televisions. The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.

I was worried that this might happen. I guess we’ll have to wait until one of Apple’s fall events to get our hands on it.

How a Company Treats Its Customers ➝

Brian X. Chen, regarding the current state of product reviews:

The product evaluations neglect to mention the quality of a company’s customer service, which becomes the most important factor of all when problems or questions related to the product come up.

I learned this lesson from a bizarre experience with a Samsung oven that I bought last year. This was no impulse purchase — I researched brands and appliances for days. But even that didn’t help.

It took seven visits for a technician to determine that Chen’s Samsung oven was defective. And after all that, Samsung’s support center dragged the process out for five months before issuing a partial refund and reimbursement for the damages to his kitchen.

He goes on to suggest that product reviews should take into consideration the company’s support services, and I tend to agree. My fiancée and I purchased a Samsung television late last year upon the recommendation of The Wirecutter, but if I had read stories like this about their customer service I probably would have considered other options.

I might never need to contact Samsung’s customer service for my television and, even if I do, I might not have a bad experience like Chen has. But, companies that treat their customers poorly don’t deserve my business. In the future, I’m far more likely to read what I can about a company’s customer service before making a purchase.

Apple TV Remote to Get Redesign ➝

Brian X. Chen, writing for The New York Times:

When Apple introduces its new TV box this summer, the remote control will gain a touch pad and also be slightly thicker than the current version, according to an employee briefed on the product, who spoke on the condition of anonymity because the device was confidential.

My only hope is that Apple doesn’t remove IR from the set top box. I know there’s a lot of people that absolutely hate IR and would prefer Bluetooth or some other wireless technology, but I am obsessed with my Logitech Harmony remotes. And, I don’t want to give up the ability to control my entire home theater setup with a single remote.

The Mystery of Apple Watch’s Battery Life ➝

Tim Cook, when asked by Brian X. Chen why he skipped over the watch’s battery life:

I don’t think we skipped over it. I addressed it in the presentation myself. We think that based on our experience of wearing these that the usage of them will be really significant throughout the day. So we think you’ll want to charge them every night, similar to what a lot of people do with their phone.

Looks like battery life will be about a day. Not too surprising given that they didn’t mention battery life on stage and its right around what I’ve seen others guessing before Brian X. Chen’s piece was published. I understand that Apple is fighting against physics with this thing — you can’t put a bigger battery in a device that small. But, the Apple Watch has to be magnificently useful if they expect people to get in the habit of charging a second device every night.