Mike Becky

Tag Archive for ‘Bing’

Microsoft Rebrands Bing Apps as MSN ➝

The definition of regression.

Bing Strips Down Results Page ➝

Josh Constine, writing for TechCrunch:

While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with me the full roll out a redesigned search results page that completely clears the left sidebar, and replaces the tabbed header with a cleaner set of links.

I’m this close to switching to Bing. Google’s search results page has been driving me nuts for a while but that stupid “+You” button that they shoved in the upper left might be the straw that breaks the camel’s back.

The only one thing I’d change with Bing’s search results page is to move the ads a little bit further to the right. But, I think it’s safe to say that the only thing keeping me on Google is old habits.

Apple, Bing, and Google ➝

BusinessWeek’s Peter Burrows reports that Apple is in talks with Microsoft to make Bing the default search engine on the iPhone.

Apple is in talks with Microsoft to replace Google as the default search engine on its iPhone, according to two people familiar with the matter. The talks have been under way for weeks, say the people, who asked not to be named because the details have not been made public.

I wouldn’t doubt that Apple would talk with Microsoft about this, they are the number two search company, and Google and Apple haven’t exactly been getting along as of late.

But, John Gruber found the most interesting part of this BusinessWeek piece. Buried in the last paragraph is this little gem:

Even if it’s consummated, an Apple-Bing deal may prove short-lived. The person familiar with Apple’s thinking says Apple has a “skunk works” looking at a search offering of its own, and believes that “if Apple does do a search deal with Microsoft, it’s about buying itself time.” Given the importance of search and its tie to mobile advertising — and the iPhone maker’s desire to slow Google — “Apple isn’t going to outsource the future.”

I’ve often thought that Apple only works with other companies until they have enough time to build a better version of the other companies product. Apple has been using Google Maps in the iPhone since its introduction but will most likely be using PlaceBase’s maps in their mapping application soon. And, given Apple’s want to control every aspect of the user experience, search is a logical progression.

Microsoft and Yahoo Make Deal for Search ➝

Pending regulatory approval, Yahoo has finally given up and is now going to use Microsoft’s search technology on their search engine.

In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

Although I still think that this deal is the wrong direction for Yahoo I’m not surprised that it happened. If anything this deal means that Microsoft and Yahoo have a better chance at beating Google at search. I don’t believe that beating Google at search should really be both companies focus but based on this decision it is clear to me that they are more interested in increasing advertising revenue than they are in improving their products.

Update 8/4/09: Tom Krazit reporting for CNET:

Yahoo has the right to terminate the deal signed last week, “if the trailing 12-month average of the (revenue per search) in the United States (the “U.S. RPS”) of Yahoo and Microsoft’s combined queries falls below a specified percentage of Google Inc.’s (“Google”) estimated RPS measured on a comparable basis or if the combined Yahoo! and Microsoft query market share in the United States falls below a specified percentage,” according to a document filed with the U.S. Securities and Exchange Commission.

Update 12/8/09: Nancy Gohring:

Microsoft and Yahoo have finalized the terms of a broad search and advertising agreement intended to help them compete more effectively with Google.