Tag Archive for ‘YouTube Red’

YouTube Red Offering One Month Free Trial ➝

I doubt I’ll continue using the service after the free trial — $9.99 a month might be too much considering I’ll only be using it to skip ads. But I’ll at least give it a try.

YouTube Forcing Video Producers’ Hands ➝

Speaking of YouTube Red, turns out video producers aren’t entirely thrilled about it. And for good reason.

Josh Constine, writing for TechCrunch:

YouTube made its top video creators an offer they literally couldn’t refuse, or they’d have their content disappear. Today YouTube confirmed that any “partner” creator who earns a cut of ad revenue but doesn’t agree to sign its revenue share deal for its new YouTube Red $9.99 ad-free subscription will have their videos hidden from public view on both the ad-supported and ad-free tiers. […]

According to Chief Business Officer Robert Kyncl at today’s YouTube Red launch event, 99% of content consumed on YouTube will be still available, noting that the vast majority of creators signed the deal. But they didn’t have much choice, otherwise they’d lose out on both the previous ad revenue, the new subscription revenue, and the connection with fans.

In the world of user-created video, YouTube is king. And as such, they can basically do whatever they want without having to worry about losing producers to competing services — there just isn’t anywhere else to go. Facebook might change that when they eventually build a revenue sharing system for producers, but even that might not be enough to sway leverage back into the hands of the content creators — where it belongs.


On YouTube Red ➝

Matt Birchler on YouTube Red:

I’m probably not going to pay for YouTube Red. The ads on YouTube honestly don’t bother me that much, and the additional features added to the YouTube app would be nice, but I wouldn’t use them enough to justify the cost. I also have no interest in the original shows they are producing right now. […]

But here’s the thing: I do think that I will end up paying for Red sometime in the next 12-24 months. I have faith the original content will get better and the draw of an ad-free YouTube will eventually be something I want. The real question is how many people are going to go in on this in the early days? With the original content still months away, I doubt this will blow up right away. Over the long term though, I think it has more than a fair chance of being a big deal. Netflix is the king of online paid video, but if anyone can catch them it’s YouTube.

I’m with Matt on this — I don’t plan on signing up anytime soon. But, if I continue spending as much time on YouTube as I have over the past few weeks (non-stop Mario Maker videos, obviously), it might be worth the $9.99 a month just to skip ads. I, too, am not intrigued by the current crop of original programming, but I expect that will change as more shows are introduced.