Tatiana Siegel and Borys Kit, writing for The Hollywood Reporter:
The James Bond sweepstakes has taken an unexpected turn. While Warner Bros. remains in the lead to land film distribution rights to the megafranchise — whose deal with Sony expired after 2015’s Spectre — a couple of unlikely suitors have emerged that also are in hot pursuit: Apple and Amazon.
The tech giants are willing to spend in the same ballpark as Warners, if not much more, for the rights, sources tell The Hollywood Reporter. MGM has been looking for a deal for more than two years, and Sony, Universal and Fox also had been pursuing the property, with Warners and Sony the most aggressive.
But the emergence of Apple — which is considered such a viable competitor that Warners is now pressing MGM hard to close a deal — and Amazon shows that the digital giants consider Bond one of the last untapped brands (like a Marvel, Pixar or Lucasfilm) that could act as a game-changer in the content space. Apple’s and Amazon’s inclusion in the chase would indicate that more is on the table than film rights, including the future of the franchise if MGM will sell or license out for the right price.