Tag Archive for ‘Rick Tetzeli’

Apple’s Interconnected Platforms ➝

Riccardo Mori, commenting on Rick Tetzeli’s piece for Fast Company:

During the WWDC keynote, as Apple executives were outlining some of the key new features of the upcoming versions of watchOS, tvOS, Mac OS and iOS, I easily noticed a common denominator — Apple is introducing new features whose main purpose is to fix some user interface or user interaction annoyances for each of those platforms. And such improvements will not only affect a single platform, but — as Tetzeli points out — they’ll improve and solidify the interconnection between all four of them. For the first time, while watching the keynote, I found myself thinking It’d really be nice to also have an Apple TV and an Apple Watch now, the two Apple devices I usually had a very limited interest in.

It’s always been the case that Apple’s devices really shined when they were surrounded by other Apple products. But Apple seems poised to take that to an entirely new level with the release of watchOS 3, tvOS 10, macOS Sierra, and iOS 10 this fall.

A few days ago, my wife and I were discussing Apple’s typical, yearly product announcement schedule — during our weekly drive to the grocery store. My main point, at the time, was that Apple shouldn’t be announcing major upgrades to all four of their platforms at the same event.

I suggested the idea of Apple announcing major new versions of macOS and tvOS at an event in the spring and saving iOS and watchOS for WWDC. This would help spread out all the software-specific talk and leave room for hardware announcements at both events. But after reading Riccardo’s take, I’ve changed my tune.

Apple’s platforms are only going to become more tightly connected over time. This type of software development — where engineers from multiple teams work together on new features — requires a cohesive release schedule. The only way new, Continuity-like features will work is if both operating systems support the feature. And users won’t want to wait an extra three months for one of their platforms to catch up.

Angela Ahrendts Chats with Rick Tetzeli ➝

AppleInsider’s Mikey Campbell recaps Angela Ahrendts’ appearance at the Fast Company Innovation Festival. This bit, which I’m not aware of being public knowledge before this, really stood out to me:

Ahrendts is enlisting the help of other top-ranking Apple execs for future Apple Store projects. For example, Jimmy Iovine and Eddy Cue are lending a hand in the creation of a new in-store Apple Music experience, while SVP of Software Engineering Craig Federighi is helping to build a workshop curriculum for teaching code. There is no word on when these new services will debut, but that Apple is working on such designs illustrates a willingness to further enrich the Apple Store experience.

Craig Federighi helping to design a development course is incredibly intriguing to me. But what’s more impressive is Ahrendts’ ability to get other members of Apple’s executive team involved in their retail operarions — first Jony Ive with newly designed stores and now Jimmy Iovine, Eddy Cue, and Craig Federighi. She’s clearly taking Apple retail in new and interesting directions and I’m excited to see where it goes next.

Meet the Authors of ‘Becoming Steve Jobs’ ➝

A talk at the SoHo Apple Store in New York City with co-authors Brent Schlender and Rick Tetzeli. I was happy to hear that they asked John Gruber to moderate and found it interesting from beginning to end — well worth the 50 minutes of your time.

Becoming Steve Jobs is available on Audible, iBooks, Kindle, and in a hardcover edition from Amazon.