Tag Archive for ‘Prime Video’

Amazon and Apple Strike Deal for Prime Video in-App Purchases and Subscriptions ➝

A great piece by John Gruber, diving head first into the whole Prime Video in-app purchase thing and explaining the payment method that is available in a few different scenarios.

➝ Source: daringfireball.net

Amazon Prime Video Coming to Apple TV Later This Year ➝

Credit to John Paczkowski for publishing this scoop early last month.

Apple TV Won’t Get Amazon Prime Video Until Apple Agrees to ‘Acceptable Business Terms’ ➝

It’s clear that Amazon wants to sell content and Prime memberships through their apps. But they’re also unwilling to give Apple a 30% cut of that revenue— which is perfectly reasonable. This leaves Apple in a position where they can either make a special deal with Amazon or come to terms with the fact that they’ll never have a Prime Video app for their platform. I think Apple’s wise to stand their ground — if they make a special case for Amazon, why shouldn’t other big-name developers get a sweet deal as well?

Amazon to Ban Sale of Apple TV, Google Chromecast ➝

Spencer Soper, writing for Bloomberg:

The Seattle-based Web retailer sent an e-mail to its marketplace sellers that it will stop selling the Apple TV and Google’s Chromecast since those devices don’t “interact well” with Prime Video. No new listings for the products will be allowed and posting of existing inventory will be removed Oct. 29, Amazon said. Prime Video doesn’t run easily on its rival’s hardware.

I see this move as an indication that one of these three things is true:

  1. Amazon is afraid that the Fire TV is an inferior product when compared to the Apple TV and Chromecast. Amazon doesn’t even want to give customers the option because if they do customers might pass the Fire TV by.
  2. Apple isn’t allowing Amazon to build an Amazon Video app for the Apple TV.
  3. Amazon eventually plans to discontinue AirPlay support in their mobile apps and doesn’t plan on ever adding Chromecast support or building an Apple TV app.

I think the major question that Amazon has to ask themselves when making a decision like this is “are we a retailer first or a platform company first?” I think most users of the Amazon ecosystem think of them as a retailer with a nice side project building tablets and media boxes, but I suspect Amazon feels differently — the removal of the Apple TV and Chromecast from their store is a good indicator of this.

Only time will tell how far Amazon is willing to take this and whether or not they’ll find the success they’re seeking. But in the meantime, customers like myself who pay for Amazon Prime and own Apple products are going to find it harder and harder to take full advantage of Amazon’s non-retail services.