Tag Archive for ‘Marissa Mayer’

Marissa Mayer Unveils Make-Or-Break Plan for Yahoo ➝

Richard Nieva, writing for CNET:

Marissa Mayer is cleaning house. The question is whether the makeover is to keep Yahoo going for the long term or to sweep out the clutter and attract potential buyers.

To turn Yahoo around, the CEO said Tuesday that she’s cutting about 1,700 jobs, shutting down services like Games, and selling off patents and real estate in the hopes of adding $1 billion to $3 billion to the company’s coffers this year. She’s also put out a call to would-be buyers, saying she and Yahoo’s board are ready to “engage on qualified strategic proposals.”

I’m afraid Yahoo is too far gone at this point. Think about it, when was the last time you relied on a Yahoo owned-service? For me, it was Flickr about five years ago.

Yahoo as Default Search on iOS ➝

Kara Swisher reports on Marissa Mayer’s attempt to convince Apple to switch iOS’s default search engine from Google to Yahoo. I don’t think I’ve ever used Yahoo search full time at any point in my life, and I don’t think Apple will go for it.