Tag Archive for ‘iTV’

Apple Patents Everything ➝

Neil Hughes:

Apple has explored building displays with dynamic backlight adaptation for better picture quality, particularly when watching letterboxed widescreen movies on a high-definition screen.

This is based on an Apple patent that depicts what could be a television screen that would use dynamic backlighting to keep darker areas of the screen (or black bars in letterboxed movies) darker by dimming the backlighting in those areas.

But Apple patents everything they think of, so this in no way confirms that Apple will use this technology in their television.

Apple Likely to Announce Apple TV Tomorrow ➝

Ronald Grover and Peter Burrows reporting for Bloomberg:

Apple Inc., preparing to announce a new set-top box that delivers video to consumers’ TVs, will include programming from Netflix Inc., according to three people with knowledge of the plans.

The big question remaining is whether Netflix streaming will be built into the OS or if it will be an app?

But for those who aren’t Netflix subscribers, the Wall Street Journal’s Shira Ovide reports that ABC and Fox are on deck to offer 99-cent TV show rentals through iTunes.

I guess 99-cent rentals from two major networks is better than none but this isn’t going to make me go all-in on iTunes quite yet. Add NBC, CBS, and a few major cable networks to the list and I’ll get really interested.

Another bit worthy of note regarding tomorrow’s Apple event is that Apple will be live streaming it on their website using HTTP Live Streaming. You’ll be able to watch the event live on either a Mac running Safari on Snow Leopard, an iPhone, iPod touch, or an iPad. My initial reaction to this announcement is that there is no reason for Apple to deal with the headache of live streaming for any reason other than to show off the technology that will be used to stream TV shows and movies through iTunes.

Kevin Rose: ‘iTV Will Change Everything’ ➝

Kevin Rose writing on his weblog:

From what I hear we should expect to see the iTV launch in September.

He expects there to be an iTV App Store, simple photo and image sharing from your iPhone, and the ability to control the iTV from your iPad.

It’s hard to tell how much of his predictions are wishful thinking and he has been hit-and-miss with his previous rumors. But, I personally believe the iTV will be announced in September and I do expect there to be a new section in the App Store to go along with it.

More Details on Upcoming Apple TV ➝

Engadget has another fantastic scoop regarding the upcoming iOS-based Apple TV. Joshua Topolsky had this to say regarding video playback capabilities of the new box:

Apparently the box won’t be capable of handling (or enabled to handle) 1080i or 1080p video. Instead it will only push out 720p clips. The word — and cause for much internal debate, we’re told — is that this has something to do with the A4’s inability to crank on higher resolution content

The current Apple TV is not capable of playing back 1080p or 1080i content however the rumor that Engadget reported on a few months ago stated that the new set-top box would be capable of 1080p playback. Apparently, that is now off the table.

The folks at Engadget have also heard that the upcoming Apple TV will be getting applications and will be renamed to the Apple TV’s original name, “iTV.”

I’m anxiously awaiting Apple’s iTV announcement, which could happen anytime between now and the end of September.

Interestingly, this release could finally push me to purchase a new television for the bedroom. My current bedroom TV is an old 27-inch CRT that would need to be replaced if I stick with my current plan of retiring my current Apple TV to the bedroom when the iTV is released. If anybody has any suggestions in the 32 to 37-inch range I’d love to hear about them.