Tag Archive for ‘IAB’

IAB Surveys Options to Fight Ad Blockers ➝

It sounds like the ad industry is pretty upset about this whole ad blocking trend. But I hate to break it to them, they’re going to lose. Users are getting sick and tired of being attacked by a tirade of advertisements when they visit a webpage and they’re going to use all the tools available to them in order to make browsing the web an enjoyable experience.

I understand the other side of things, though. Advertising companies are afraid of going out of business and rightfully so. Nobody wants to be out of a job, especially when there’s a possibility that the entire industry could be uprooted. But there has to be a way to continue displaying ads that ensure publishers get paid, advertisers get paid, the companies paying for the ads get business, and the users aren’t bombarded with JavaScript.

I can tell you one thing for sure, blocking user access if they use an ad blocker isn’t the way to do it. That’s only going to push users to more extreme measures in order to view the content they want. And that’s if they come back at all. There must be a more sane approach to this problem, I just wish there were more creative people in the ad industry that could find it.

(Via Pixel Envy.)