It sounds like the ad industry is pretty upset about this whole ad blocking trend. But I hate to break it to them, they’re going to lose. Users are getting sick and tired of being attacked by a tirade of advertisements when they visit a webpage and they’re going to use all the tools available to them in order to make browsing the web an enjoyable experience.
I can tell you one thing for sure, blocking user access if they use an ad blocker isn’t the way to do it. That’s only going to push users to more extreme measures in order to view the content they want. And that’s if they come back at all. There must be a more sane approach to this problem, I just wish there were more creative people in the ad industry that could find it.
(Via Pixel Envy.)