Tag Archive for ‘Dean Murohy’

Benchmarking the Web with an iOS 9 Ad Blocker ➝

Dean Murphy:

2 months ago I wrote about what I accomplished in an hour with Safari Content Blocker. What started off as a one page experiment has since evolved into a full product I’ve worked non-stop on over the past 60 days. I thought it would be a good idea to revisit my original post with Crystal, to show how different the mobile web will be with content blockers.

Using his ad blocker, Crystal, the tested web pages loaded 74% faster and used 53% less bandwidth. That’s an incredible improvement. I hope online publishers are ready because ad blockers are about to get a lot more popular.