Tag Archive for ‘Angela Ahrendts’

Angela Ahrendts Chats with Rick Tetzeli ➝

AppleInsider’s Mikey Campbell recaps Angela Ahrendts’ appearance at the Fast Company Innovation Festival. This bit, which I’m not aware of being public knowledge before this, really stood out to me:

Ahrendts is enlisting the help of other top-ranking Apple execs for future Apple Store projects. For example, Jimmy Iovine and Eddy Cue are lending a hand in the creation of a new in-store Apple Music experience, while SVP of Software Engineering Craig Federighi is helping to build a workshop curriculum for teaching code. There is no word on when these new services will debut, but that Apple is working on such designs illustrates a willingness to further enrich the Apple Store experience.

Craig Federighi helping to design a development course is incredibly intriguing to me. But what’s more impressive is Ahrendts’ ability to get other members of Apple’s executive team involved in their retail operarions — first Jony Ive with newly designed stores and now Jimmy Iovine, Eddy Cue, and Craig Federighi. She’s clearly taking Apple retail in new and interesting directions and I’m excited to see where it goes next.

All Apple Stores Revamping Third-Party Accessory Selection with Apple Designed Boxes ➝

Either Jony Ive grew tired of seeing less-than-stellar accessory packages in their retail stores or Angela Ahrendts wants to limit the number of SKUs and unify product packaging in the process.

Apple Watch Won’t be Sold in Store Until June ➝

Angela Ahrendts, in a memo to retail employees acquired by iGen:

As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May.

I didn’t expect Apple to begin stocking the Watch in stores until they caught up with demand, but it’s a little surprising to me that they don’t foresee doing so until June. This is a good sign for the product’s success, I just hope customers are satisfied with their purchase once pre-orders start arriving at the end of this week.

She also comments on how Apple plans to launch products in the future:

Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days—and there will be many more to come. They’re the moments where you, our teams, shine. And our customers love them as well!

I can imagine Apple was concerned that the Watch might not sell as well as analysts and the press expected it to. Especially since they seem disappointed even when Apple beats their own estimates. Selling the Watch exclusively online could have been a well planned tactic that was designed to mask sales numbers — it’s hard to determine how well a product is selling when you can’t actually see anyone buying it.

(Via 9 to 5 Mac).

Apple Store Employees to Encourage Online Ordering for Apple Watch ➝

Apple is now telling employees to encourages customers to purchase the Apple Watch and MacBook online rather than waiting outside an Apple Store on launch day.

From Angela Ahrendts’ memo to retail employees obtained by Business Insider:

The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook.

It makes sense for Apple to discourage customers from waiting in line overnight as its a pretty bad experience overall. Ordering online is faster, easier, and gives customers the opportunity to spend their time more productively. And, it’s not like Apple needs the press generated by huge lines anymore.

Why Tim Cook Hired Angela Ahrendts ➝

“Burberry’s Social Story” published last year on Salesforce’s YouTube channel. The new store that Angela talks about towards the end of the video looks amazing. Truly the store of the future.

(Via 9 to 5 Mac.)

Apple Hires Burberry CEO as Head of Retail ➝

Tim Cook in an internal memo to Apple employees:

She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We’ve gotten to know each other over the past several months and I’ve left each conversation even more impressed.

High praise from Tim. I don’t know much about Burberry, but I have a good feeling about her joining Apple.