Michael Simon, writing for Macworld:
In a “proposed findings of fact and conclusion of law” filing by Epic Games in its suit against Apple over the terms of the App Store, Epic revealed that Apple once considered a version of iMessage for Android but decided against it “as early as 2013,” just two years after it launched on iOS. Using information gleaned from depositions with senior Vice President Eddie Cue, along with comments from Apple fellow Phil Schiller and senior vice president Craig Federighi, Epic claims that Apple’s ultimately decided that the iMessage’s “serious lock-in” was more valuable to the company than cross-platform convenience.
I like Apple a lot. They do a lot of great things and make some excellent products, but they sure make awful decisions sometimes.
From a user perspective, there is no good reason to keep iMessage off of Android. And interestingly, if Apple shipped a version of iMessage for Android in 2013, they probably would have completely owned the messaging market. Especially given Google’s comparatively scattershot approach.