Mike Becky

Tag Archive for ‘Advertising’

On Ad Blockers ➝

Manuel Moreale:

Am I scamming YouTube because I block their awful ads? Would I be scamming YouTube if I muted the video and looked at something else while ads were playing? What’s the scam here? Who is getting scammed?

If using an ad blocker is scamming publishers that rely on advertising revenue, then I expect everyone making this argument to have the pop-up blocker feature disabled in their web browser.

➝ Source: manuelmoreale.com

Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads ➝

Advertising-based business models don’t work in digital spaces. There are too many incentives to try and abuse the system, which will inevitably break the supply and demand curve.

Some of this can be mitigated with closed systems where there can be a bit more trust between everyone involved. Direct advertiser and publisher relationships, for example, with no ad platform intermediary — but that has its own set of ethical problems.

But the key takeaway is, if you run a business that gets the majority of its revenue from ads, you should have already been thinking of ways to change that.

➝ Source: bloomberg.com

Ad-Blocker AdGuard Struggles With Google’s Extension Rules ➝

Cindy Harper, writing for Reclaim the Net:

It was clear even when it was first announced in a paper in 2018 that Google’s Manifest V3, a new extension API for Chrome, would present a big problem for developers of extensions designed to block ads, but also trackers and certain types of malware – and for users who want improved privacy and control over their browsing experience.

Manifest V3 was first incorporated into Chrome 88 and released in January 2021. Since early 2022, new extensions using Manifest V2 are no longer accepted in the Chrome Web Store, and the last part of the phasing out of this API, which will break all extensions based on it, is expected to take place by January 2023.

If you use Chrome and want to continue using ad blockers, you should consider switching to another browser. I currently use Brave and although it’s based on Chromium, they already have plans to continue supporting Manifest V2 after Google sunsets it in Chrome.

➝ Source: reclaimthenet.org

The ‘Unlawful Agreement’ Between Google and Facebook ➝

Nicolas Vega, writing for the New York Post:

That’s when Google approached Facebook about abandoning header bidding. In exchange, Google allegedly lowered Facebook’s transaction fees to between 5 and 10 percent, well below the 20 percent it charged others.

Facebook was also able to send its bids directly to Google’s ads server, rather than through an exchange, according to the report.

The search giant also kept Facebook abreast of which ad opportunities were the result of bot activity, helping the social network avoid wasting its money on useless impressions. Google denied the same information to other auction participants, the report said.

This is a good example of why splitting up a company like Facebook wouldn’t accomplish anything. We need to stop using their services and make them irrelevant.

➝ Source: nypost.com

Twitter to Stop Accepting Political Ads ➝

Jack Dorsey:

We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.

The pessimistic take is that Twitter is taking the easy way out. They’re not leaving much money on the table by no longer accepting political ads and it gives them an opportunity to sidestep the whole conversation — dodging any potential heat from ads in the upcoming elections.

But this isn’t something Twitter needed to do. And their reasoning is sound. Good ideas tend to rise to the top and removing the influence of money might help ensure that no one has an unfair advantage in the overall political conversation.

➝ Source: mobile.twitter.com

Twitterrific Ad Network ➝

Ged Maheux, writing on Iconfactory’s weblog:

Now you can advertise your app, website, product or service directly on Twitterrific’s expansive network of tech-savvy users for just $100 a month. For that price we guarantee 1,000 tap-throughs – not impressions but actual visits – to your App Store page or website. What’s more, we take care of creating the ad for you ourselves and even provide App Analytics for iOS or Google Analytics for websites.

This is pretty rad news. And at $100 a month, I’m tempted to buy an ad for Initial Charge just for the hell of it.

As an aside, I kind of wish the folks at Iconfactory or a similarly respectable indie developer shop would build out an ad network like this and make it available by invitation to other developers. Sort of like The Deck, but for iOS apps.

‘The Thinnest Tightrope They Can Walk Between What Is and Is Not Considered Creepy’ ➝

Nick Heer, on Google and Facbook’s ability to associate offline purchases with online advertising views:

For this to be effective, there has to be some association made between a purchaser, whether they have seen an ad, and how that campaign was delivered — through social media, a general website, and so forth. Therefore, there must be enough information to correlate the three factors, which is enough information for specific purchases to be tracked back to an individual. If there isn’t that level of granularity, the service is pointless, isn’t it? […]

When Apple launched Apple Pay, they made a point of stating that they don’t track transactions over time. I don’t think Apple’s privacy protections necessarily prevent Google and Facebook from associating purchases with ad views, but it can’t hurt to consider using services from companies that build privacy protections into their products and services, instead of those that try to find the thinnest tightrope they can walk between what is and is not considered creepy.

Google AMP Gets Mixed Reviews From Publishers ➝

Jack Marshall, writing for the Wall Street Journal:

In recent months Google has begun including many more links to stripped-down AMP pages in its mobile search results. This has directed more traffic to those AMP pages and less to publishers’ full mobile websites. Google said in a Sept. 21 blog post that AMP search results would be introduced across search engine results pages worldwide “in the coming weeks.”

For some publishers that is a problem, since their AMP pages do not currently generate advertising revenue at the same rate as their full mobile sites. Multiple publishers said an AMP pageview currently generates around half as much revenue as a pageview on their full mobile websites.

Here’s a novel idea, stop using AMP entirely and build leaner web pages.