It’s not just google, I don’t agree that any company should be the default, I believe that customer should be given the choice with transparent information about the different approaches.
What if, when you first launched Safari on a new device (or first launched any browser, for that matter), you were presented with a handful of search engine options. That would give you the option to choose what search engine you’d prefer — there would be no default.
This certainly wouldn’t solve all of our problems. Google would still be, by far, the most popular search engine. But not having a default and introducing awareness to users that there are other options would be a huge step in the right direction.