We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.
The pessimistic take is that Twitter is taking the easy way out. They’re not leaving much money on the table by no longer accepting political ads and it gives them an opportunity to sidestep the whole conversation — dodging any potential heat from ads in the upcoming elections.
But this isn’t something Twitter needed to do. And their reasoning is sound. Good ideas tend to rise to the top and removing the influence of money might help ensure that no one has an unfair advantage in the overall political conversation.