Surrendering Curation and Promotion ➝

Seth Godin:

The platforms are built on the idea that the audience plus the algorithm do all the deciding. No curation, no real promotion, simply the system, grinding away.

This inevitably leads to pandering, a race to the bottom.

This is a thought that I just keep coming back to, but I think we’d all benefit if there was a bit more activity on weblogs and a bit less activity on algorithm-powered social networks. Personal curation matters, taste matters, and algorithms will never be able to replicate it.

Previous:
Next: