David Sparks, on Apple’s recent hiring of John Giannandrea, who previously worked for Google to integrate artificial intelligence throughout their products:

It looks like Apple is going to try and make Siri better by increasing engineering while maintaining its position on user privacy. I hope this makes a difference because Google and Amazon certainly aren’t standing still.

Regardless, don’t expect results immediately. I think Siri improvements will be a gradual thing, over time. I think it’s similar to the way Apple has improved its cloud services. They’ve come a long way with iCloud over the past few years, but that would be easy to miss if you weren’t paying attention.

Now that Apple has a product built upon Siri as its primary interface, they have a much larger incentive to improve their voice assistant technology. And this hire is only the beginning.