Ben Brooks, writing on Martian Craft’s weblog:

For most of the modern smartphone era, notifications have either had two states: on or off. But that’s not how we actually operate as individuals. We opt for ‘on’ because we’d rather not miss things, but end up missing the signal in all that noise. Instead, as developers and designers, we should be looking at methods for crafting our notifications to be respectful of individuals’ lives, while delivering the most impact when our apps do send a notification. We need to stop pulling people out of the moment because a marketer decided now was the most optimal time to push a notification.

The piece includes some great suggestion from Ben on how developers can improve their application’s notification handling. I especially like the idea of expiring notifications — something I had no idea was already built into iOS.