Mike Becky

Google Introduces AMP in Email Preview ➝

K.Q. Dreger, on Google’s AMP for email announcement:

Can you imagine interactive spam? Maybe Google’s spam filtering is robust enough to save Gmail users, but if AMP in email becomes as widely used as they intend, they’ll have handed spammers and malicious actors a whole host of new tools to phish and deceive users.

The email experience can certainly be improved, but it needs to be approached as supportive tools around the email message, not replacing the message entirely.

There’s a lot of problems with email, but AMP doesn’t solve enough of those to justify the massive downsides it brings with it.