The Nano and Shuffle Discontinuation

As you may have heard, Apple quietly discontinued the iPod Nano and iPod Shuffle yesterday. The move wasn’t done alongside a press release or a statement, Instead, Apple simply removed the items from their online store. And people noticed. The news was later confirmed by Business Insider, who received confirmation from Apple that the Nano and Shuffle were, indeed, discontinued.

The Nano and Shuffle will still be available in some retail stores while supplies last, but this news leaves the iPod Touch as the only “iPod” branded product in Apple’s lineup. You’ll get more storage for your money with the iPod Touch today, though. Apple has increased storage capacities on the two models — 32GB for $199 and 128GB for $299.

The first-generation iPod Nano was the first Apple product I ever owned. I received it as a Christmas gift in 2005 and it marked a turning point in my computing life. Prior to owning the iPod, I was a dedicated PC enthusiast. I was enthralled by graphics cards, motherboards, processors, and all other forms of computer components. All I wanted to do was build computers and set them up. But the iPod changed that.

The iPod Nano acted as the halo product that everyone claimed it to be. From the moment I connected the iPod Nano to my PC and configured it in iTunes, I was hooked. I had never interacted with a device that was so easy to use and fun to manage. Nothing felt like a chore. Once I had my sync settings just right, I could connect the iPod once a day and all of my new music and podcasts would automatically transfer. It was like magic.

The iPod Nano allowed me to dip my toes in the water before jumping in the following year by purchasing a MacBook for college. If it wasn’t for the iPod Nano, I might never have fallen in love with Apple design aesthetics and acquired a dozen or so Apple devices over the past twelve years.

I can imagine my story is no different from millions of others who first realized how great computing devices could be when they purchased an iPod. But it’s time to put the Nano and Shuffle out to pasture. The smartphone, being The One Device that it is, has completely obliterated the dedicated music player market. The Nano and Shuffle served their roles well, but there’s no reason to sell a single-purpose device when the iPhone can do everything the iPod could, and more.

Pour one out for two of the best halo products Apple ever had.