I haven’t spent too much time using the application, but I’m very impressed with what I’ve seen so far. Clips marries this new social video trend with the kind of design sensibility that I can get on board with. The app is easy to use and has just enough wacky features to keep the younger crowd interested.

My hope is that Apple will continue developing this application — I’d start with an icon redesign — into something that could feel like a peer to their other media creation apps, albeit with a stripped-down feature-set.