Mike Becky

The Retina Divide ➝

Apple released their first Intel Macs in January 2006 — the MacBook Pro and iMac. The final Mac to transition from PowerPC to Intel was released in August of that same year. In just seven months, Apple was able to transition their entire lineup to x86 processors. Granted this isn’t a direct comparison, but Apple announced their first product with a Retina display in June 2010 — the iPhone 4 — and here we are nearly six-and-a-half years later and Apple is still selling products with low pixel density displays.

Based on the price differential between Retina and non-Retina Macs, it’s clear that the cost of including these high-density displays is the limiting factor. But why is that still the case? Why hasn’t Apple found other ways to shave manufacturing costs on their computers or come to terms with temporarily decreased margins?

At this point, I wouldn’t buy a new Mac without a Retina display and Apple should draw a similar line in the sand. Non-Retina displays are drastically inferior products and Apple should feel like fools for continuing to sell them.

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