Joanna Stern, reporting for the Wall Street Journal:

Apple Inc. announced Friday it will significantly cut the prices of the USB-C adapters it sells in its stores, following backlash to the lack of full-size USB, SD card or HDMI ports in the new line of MacBook Pro laptops. […]

Among the price cuts, the much needed $19 USB-C to USB adapter will now cost $9. The $69 USB-C Digital AV Multiport Adapter drops to $49. And a 1-meter USB-C to Lightning cable—the only direct way to connect an iPhone to a new MacBook—drops from $25 to $19, the same price as a standard USB to Lightning cable.

Remember when Apple dropped the original iPhone’s price by $200 just a couple months after release? That was weird.