Apple Halving Fees for Subscription Streaming Services That Integrate With TV App ➝

Lucas Shaw and Alex Webb, reporting for Bloomberg:

Some video partners have already been paying 15 percent of monthly subscription fees to Apple. The company is now extending the rate to all subscription video services as long as they are integrated with Apple’s new TV app, said the people who asked not to be identified because the changes aren’t public.

That’s one way to encourage these companies to integrate iOS and tvOS’s new features into their apps. I just hope it will entice Amazon to bring their video service to the Apple TV.