Dawn Chmielewski, reporting for USA Today:

Apple plans to announce this week a new way for viewers to discover TV shows through an app, people with knowledge of the project told USA TODAY. […]

Described to network executives as “the Watch List,” the app will recommend shows based on the content viewers access through their Apple TVs. For example, a subscriber to FX Networks might be encouraged to check out the new dramatic series Atlanta.

There’s no indication as to whether you’ll need a cable subscription or not, but I really hope the app is cord-cutter-friendly.