Apple Plans to Launch New Macs at an October 27 Event ➝

Ina Fried, reporting for Recode:

Apple is planning to introduce new Macs at an Oct. 27 event, sources confirmed to Recode.

The move had long been expected, given that the company released MacOS Sierra last month but had yet to introduce any new computer models sporting the software. It also comes just in time for Apple to have the new products on sale for the full holiday season.

I’m not sure it’s fair to say that this move “had long been expected.” Yes, it was very likely that Apple would introduce new Macs before the end of the year. But many thought they would be announced with a press release, website update, and private press briefings. The existence of a proper event was not a done-deal.

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