On iPhones and Tenth Anniversaries ➝

John Gruber:

Let me add here a note about something that’s been bothering me for months: the notion that Apple is going to do something “special” next year to commemorate the iPhone’s 10th anniversary. I would wager heavily that they won’t. Apple under Tim Cook is a little bit more prone to retrospection than it was under Steve Jobs, who was almost obsessively forward-thinking, but only slightly.

I do expect Apple to briefly mention the tenth anniversary on stage, but that’ll be it. There isn’t going to be a special edition of the iPhone or any type of proper celebration. Any major industrial design changes will be purely coincidental — because they’re ready to ship, not because of some arbitrary anniversary.