The Age of the Dramatic Apple Event Reveal Is Over ➝

Jason Snell, writing for iMore:

Increasingly, it feels like the era of event surprise and delight is over. Delight can still exist, of course, but it’s becoming increasingly impossible for Apple to surprise. All the new hardware — even entirely new stuff like the Apple Watch — is rumored months before it arrives, often in exacting detail. New software, also rumored in detail before it’s announced, can be running on your devices in the days or weeks after that announcement.

But you know what? I think I might be okay with things being a bit less dramatic.

There’s a part of me that misses the dramatic hardware reveals from the mid-2000s. But as long as Apple continues to produce great products, I’ll be fine with it.