Jason Abbruzzese, writing for Mashable:

Twitter has launched a new app — Engage — that offers people with big following a way to more easily handle their accounts.

It also provides a tool for these Twitter celebs to see only the important people that respond to them — let’s call it a plebe filter.

Just what Twitter needs, an app that results in a higher likelihood that a new user’s message goes unnoticed when they reply to a celebrity. I’m sure this’ll do wonders for user retention.

But if you’re interest in the app, it’s available on the App Store now.