The Awl made their official switch to Medium today and much of my optimism for The Ringer has vanished. The Awl looks like every other Medium publication. There’s no personality, no whimsy, just Medium. If this is what Simmons has planned for The Ringer I am going to be extremely disappointed. Furthermore, if this is “the future” of web publishing, then I think we are all in a lot of trouble. […]
Medium may be a beautiful site but when every site begins to look the same, the beauty vanishes.
This reminds me of when every WordPress site began to look like “just another WordPress site” in the late 2000s. If Medium doesn’t allow more design customization, nothing published on the platform will catch readers’ eyes.
(Via Mike Bates.)