Mike Becky

Apple TV Won’t Get Amazon Prime Video Until Apple Agrees to ‘Acceptable Business Terms’ ➝

It’s clear that Amazon wants to sell content and Prime memberships through their apps. But they’re also unwilling to give Apple a 30% cut of that revenue— which is perfectly reasonable. This leaves Apple in a position where they can either make a special deal with Amazon or come to terms with the fact that they’ll never have a Prime Video app for their platform. I think Apple’s wise to stand their ground — if they make a special case for Amazon, why shouldn’t other big-name developers get a sweet deal as well?