Twitter Quietly Retires Magic Recs ➝

Ingrid Lunden, reporting for TechCrunch:

Twitter confirmed to TechCrunch it had stopped sending Magic Recs. It is now channelling recommendations through only one channel — native push notifications on your phone.

I’ve been following Magic Recs for nearly a year and I would typically receive one or two direct messages each week with a suggestion of a new user for me to follow. That ended in early March after it recommended Apple’s new support account. I hadn’t realized that Magic Recs went offline until a couple weeks ago when it dawned on me that I haven’t been receiving DMs from it. This is an especially unfortunate change for users like myself who use third-party clients to interact with Twitter — I’ll never see these push notification recommendations.