Automattic Quietly Acquired the Rights to .blog In 2015 ➝

Mark Armstrong, writing on the WordPress.com weblog:

Automattic — the parent company of WordPress.com — secured the rights to oversee and operate the sale and registration of .blog domains, a new and never-before available top-level domain. You’ll be able to purchase a .blog domain at WordPress.com or through our partner domain name registrars. And again, the .blog domain will be available to everyone, regardless of what kind of site you have or who hosts it.

I’m surprised that more companies haven’t been acquiring top-level domains like this. And if they have, why hasn’t anyone been writing about it?

(Via Venture Beat.)

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