VentureBeat: New Apple TV Will Compete With Amazon Echo ➝

Jordan Novet, reporting for VentureBeat:

The company will build on its enhancements to the Apple TV announced last year, which brought the Siri virtual assistant to the set-top box. A new version of the Apple TV will solve problems with the existing box and remote control, a source familiar with the matter claims.

“They want Apple TV to be just the hub of everything,” the source told VentureBeat.

Earlier this week The Information reported on plans to build “an Amazon Echo-like device with a speaker and microphone.” Our source, however, says the device will be the Apple TV.

It seems to me like the Amazon Echo is at its best when placed in the kitchen. So, how does the Apple TV compete with the Echo if it’s not even placed in the same room?