Sarah Perez, writing for TechCrunch:

Apple today launched a new plan to boost subscribers to its streaming music service and competitor to Spotify, SoundCloud, Tidal and others. It’s introducing an Apple Music student plan which will discount the service by 50 percent for those who are enrolled in an eligible college or university.

That means in the U.S., where an individual membership to Apple Music costs $9.99 per month, the student membership will be $4.99 per month instead.

Get them into the service while they’re young and they’ll become subscribers for life.