Alex Webb, writing for Bloomberg:
Apple Inc. has cut the approval time for new submissions to its App Store from more than a week to less than two days, part of a broader push to increase revenue from services including mobile applications.
The accelerated pace allows app developers to fix bugs faster, try out new features more regularly and better react to market changes, while building developer loyalty to Apple’s iOS mobile operating system. The mean approval time has fallen from 8.8 days a year ago to 1.95 days in the past two weeks, according to AppReviewTimes.com, which analyzes user-submitted data. In December, the average was more than five days.
That’s an enormous improvement over last year, but there’s still room for improvement. Although the Mac App Store is much smaller than the iOS App Store, review times for Mac apps is around 24 hours. I wouldn’t mind seeing review times like that across the board.