Apple TV App Store Gains Video Previews ➝

Zac Hall, writing for 9 to 5 Mac:

Apple has been steadily improving the tvOS App Store experience for customers and developers on the new Apple TV, and today it’s continuing by turning on support for app previews. Developers can create app previews, which are videos showing the app in action beyond just screenshots, to show customers how their apps work before they download or purchase the app.

The steady stream of improvements continues.