Zachary Seward, on the recently released Quartz news app:
The app, exclusive to iPhone, is a whole new way to experience Quartz. We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface.
I’ve launched the app several times since it was released and I just don’t think it’s for me. All of the stories that it’s delivered have been much more mainstream then I’d prefer and there’s no way to tell the app what type of stories you’re interested in.
It’s also an incredibly inefficient way of consuming news. I get that the app is meant to mimic a text message conversation, but having to tap a reply button between each headline is just silly. The interface feels like an artificial barrier that’s meant to further the gimmick rather than improve the experience of reading the news.