The Best ➝

Justin Blanton, writing on Medium:

I’ve always had this uneasy, incomplete feeling if I knew — even if it was just a hunch — that there was something better out there for task x, my build, my aesthetics, my circumstances, etc.

It’s not about brands for me, and really never has been — it’s about the intersection of my hyper-particular stylistic preferences, quality, and means.

The only measurable amount of brand loyalty I have is with the companies that have consistently proven themselves to me. But I’m also the first one to switch to another brand if a competing company provides a superior preduction.